Land higher-paying clients in your B2B consulting business in a way that doesn’t even feel like selling.
Welcome to The Smart Gets Paid Academy.
Getting consulting clients shouldn’t have to be so hard.
You know you’re good at the work you do, and you’ve gotten this far with referrals, but we both know that won’t last forever. You know you should be doing something to get new clients, but you’re not sure what.
And who could blame you? You’ve never been a salesperson.
You wonder if you just got lucky up til now, and it makes you doubt whether you’re cut out to run a business.
It’s frustrating, isn’t it? You just want to know what to do; that also feels comfortable and lets you be yourself. And you want to be able to loop your team members in to take some of it off your plate.
But you don’t want to sound desperate or pushy, and you don’t want to waste time trying to figure it out yourself.
You want to work with the clients who see the value you provide; know your worth and get paid like it; feel like you know what you’re doing; and provide a great life for yourself and your family.
That’s why I created The Smart Gets Paid Academy. So you can implement a system to get clients into your B2B consulting business and get paid more for your work, in a way that you feel good about.
And when you can do that, you’ll be able to grow a sustainable consulting business that you really love.
That’s what you’ll be able to do in The Academy.
We’re currently accepting applications for our next coaching group. When you click the button above, you’ll answer a few questions about your business, then schedule a 15-minute call with a member of our team to see if The Academy is a good fit for you.
If you work with businesses,
The Academy is for you.
The Academy is the only sales coaching program designed for B2B consulting businesses, using an approach that reflects how businesses make purchase decisions.
If your clients are small businesses, mid-sized companies, or large corporations, The Academy is for you.
In The Academy, you’ll grow your B2B consulting business by getting the clients you want, doing the work you love, and getting paid more for it.
You and your team will learn a sales system that’s repeatable, so you’re not making it up every time. So you know exactly where you are in the sales process, and exactly what to do at each step. So your team members can take on some of the process.
Through learning, implementation, coaching, community, and accountability, The Academy takes you from “I’m just not a salesperson” to confidently and comfortably getting clients, in a way that doesn’t even feel like selling.
You will be able to
- DIAL IN YOUR POSITIONING: Position your work around value and stand out from others in your industry
- COMMUNICATE YOUR VALUE: Communicate your value clearly so clients see your value instantly
- GET MORE LEADS: Build a full client pipeline, so you’re never scrambling for work
- GET MORE REFERRALS: Proactively get referrals from inside and outside your network
- GET PAID MORE: Craft value-based pricing that gets you paid more, without adding scope, hours, or deliverables
- GO FROM HOURLY TO VALUE-BASED PRICING: Get off the time-for-money cycle and start getting predictable revenue
- BUILD AUTHORITY ON LINKEDIN: Show up, be seen as an expert, and get your ideal clients coming to you
- LEAD A SALES PROCESS: Comfortably and confidently lead a B2B sales process and reduce ghosting
- HAVE MORE COMFORTABLE SALES CONVERSATIONS: Have great conversations that build the relationship and move the process forward, without giving away free advice
- WRITE PROPOSALS FASTER: Write proposals faster using a winning proposal formula
- GET MORE YESSES: Get more proposals signed, without pushback
- BE TREATED LIKE AN EXPERT, NOT AN EMPLOYEE: Build incredible relationships with clients who treat you like an expert, not an employee
- OFFLOAD SELLING TO TEAM MEMBERS: Loop in team members on time-consuming tasks so you can take major parts of the sales process off your plate
- BALANCE PRIORITIES: Balance doing business development, even when you’re busy with client work
- BUILD AUTHENTIC CONFIDENCE: Feel as comfortable in “the sales part” as you do in your client work
- SET BETTER BOUNDARIES: Set and reinforce better boundaries with clients
- HAVE MORE FREE TIME: Make more money with fewer clients so that you have more free time
We’re currently accepting applications for our next coaching group. When you click the button above, you’ll answer a few questions about your business, then schedule a 15-minute call with a member of our team to see if The Academy is a good fit for you.
How we’ll do it together
If traditional coaching is public school, The Academy is Montessori.
Traditional coaching falls into three buckets: a course you have to figure out by yourself, a community that’s packed to the gills with students, or a library of videos you have to stitch together to form a strategy. Everyone is shuffled through, and after the payment hits, you’re on your own.
The Academy system is built around a proven success path that’s individualized to your business, your clients, and the way your clients buy. It’s a high-touch environment where you and your team get the support you need to overcome roadblocks, build confidence, and get results.
Here’s how it works
Day Zero: Orientation
You and your team get an overview of the curriculum, identify your areas of focus, and meet with a growth coach.
One: Foundation
In this step, we’ll put in place the foundational elements you’ll need to be successful: your sales process, positioning, and we’ll impart a powerful mindset that will build confidence instantly. You’ll meet with your growth coach and we’ll get you some quick wins.
Two: Guiding
In this step, you’ll gain skills and confidence in every part of the sales process: discovery calls, sales conversations, leading a sales process, pricing for value, and writing proposals your clients can’t wait to say yes to.
Three: Pipeline
In this step, you’ll start to fill your pipeline with clients who immediately see the value you provide. You’ll learn how to get seen on LinkedIn, get referrals, and nurture relationships with potential clients, referrers, and partners.
Four: Implementation
In this step, you’ll continue to refine and up-level at each stage. This is where we get surgical and technical on how you grow your business.
How we support you
Learning: Quickly learn a sales system that works on Day One. We’ve taken years of learning and testing, and distilled it into only the pieces you need.
Customization: We work with you to customize the system to your business, your clients, your services, and your sales process. Because every business is different.
Team Membership: If you have team members, they can come too so they can help you implement the system.
WRAPAROUND CoachingTM: Through 1:1 coaching when you need it, group office hours, topic-based coaching sessions, peer advice, and feedback, we’ve put together coaching options that wrap you in support as you move through the program. Whatever type of support you need, there’s a coaching option that fits where you are.
Rapid, Actionable Feedback: Bring your emails, proposals, pricing, messaging, and more to the Feedback Forums and get rapid, actionable feedback.
Community: This is an unbelievable community of smart, ambitious women running real businesses, supporting one another. Whatever problem you’re facing, someone has either worked in a similar client, has a background in that industry, faced a similar problem, and can guide you through it.
Private Slack Group: Our coaching community is on Slack, not Facebook.
Library of templates and guides: Whether it’s the dozens of email templates, the Winning Proposal Template, the Effective Email Guide, or the LinkedIn Content Planner, every resource you need is here. You’ll never stare at a blank email, proposal, or LinkedIn post again.
Accountability: We’re here to help you overcome hurdles and make sure you get to the next step. You don’t have to worry about getting behind; everyone is on their own journey, and we’ll be there to make sure you get to the next step.
Why this approach works
It works because it’s how you work. Learning a system is never easy, and it’s never the same all the time. Sometimes you’re fired up and ready to take action. Other times you hit a roadblock and get stuck.
Sometimes, to keep making progress, you need a little nudge and a template to get you started. Other times you need to sit down with a coach and make a plan. That’s why we’ve created WRAPAROUND CoachingTM so that you can get the coaching and support you need.
That’s also why your team members are welcome, too, so they can help you implement the strategies you’re learning.
These days, with the world being as it is, what you need might be different than you needed before, so we’ve built in ways for you to get the learning, accountability, and support that works for you right now.
Will I really get to work with Leah?
Yes! When you’re a member of this program, you’ll see a lot of me in coaching calls, leading live trainings, and the Slack community. Of course, my team members are there to support you in their specific areas of expertise, like using LinkedIn or setting up your tech operations.
Unfortunately, I know it’s common to sign up for a program, only to find out once you’re inside that the actual leader is no longer directly involved and leaves all the coaching to her team. That’s not the case here.
Here’s what you’re not going to do
Our selling methodology doesn’t involve any of the following:
- No cold calling, cold emailing, or cold LinkedIn messaging
- No pitching
- No pushy sales tactics
- No tactics that only work for B2C
- No automated “sales funnels”
- No B2C social media. No having to do Facebook, Instagram, Twitter, Snapchat, or Tik Tok.
- No spending money on ads
- No spending money on technology
- No changing your services, creating packages, or making an online program
- No hourly rates
- No being overworked
What are you going to do? Attract the clients who truly value your work, build strong client relationships, and get you paid more, using a methodology that feels comfortable. Apply for a call and learn how.
We’re currently accepting applications for our next coaching group. When you click the button above, you’ll answer a few questions about your business, then schedule a 15-minute call with a member of our team to see if The Academy is a good fit for you.
What would higher-paying clients mean for you?
Enter the number of clients you’d like in the next few months, and the amount you’d like to be paid for each one.
Then see what’s possible for you.
How would higher-paying clients change your business? Your life?
Est. ROI
$62,500
Wondering if it’s for you?
The Academy is for you if …
- You deliver your expertise through direct consulting or service work with your clients
- Your clients are businesses (small businesses, mid-size, or large companies)
- You’ve already worked with some clients, and you want to start working with the clients you enjoy
- You’re smart, intellectually curious, and ambitious. You’re not afraid of doing the work, you just want to make sure it’s the right work
- You want to hang out with other smart, ambitious women who are running real businesses
- You’re already successful and want to achieve better balance and increase your income and time off
- You want your business to grow, and you’re willing to work to make that happen
If you’re smart, ambitious, eager to learn, and want to grow your business, we’d love to work with you.
Unfortunately, The Academy is not a fit for your business if:
- You deliver your expertise through a course, online program, group program, or physical or digital products
- Your clients are individuals
- You’re just getting started, or you haven’t sold anything yet
- You are looking for an automated sales funnel, get rich quick scheme, or salesy tactics
We’re currently accepting applications for our next coaching group. When you click the button above, you’ll answer a few questions about your business, then schedule a 15-minute call with a member of our team to see if The Academy is a good fit for you.
How to get in
Joining The Academy starts with an application so we can learn about your business. That’s because we only accept people into The Academy who we know we can help. There’s no obligation to purchase when you apply.
To start your application, enter your email address below and we’ll ask a few questions about your business. You’ll be invited to schedule a 15-minute call with a member of our team to see if we’re a good fit.
This call is all about you – there’s nothing you have to do or buy, and if we can’t help you, we’ll let you know right there on the call.
We’re currently accepting applications for our next coaching group. When you click the button above, you’ll answer a few questions about your business, then schedule a 15-minute call with a member of our team to see if The Academy is a good fit for you.
It’s not just about money. It’s about feeling good about yourself.
When you have a proven path to get clients, you feel confident, clear, and you feel like you know what you’re doing.
“I would say the biggest thing that I’ve taken away that you can’t really put a price on, is my confidence in my ability to sell in a way that feels very authentic to me.”
Amanda G, leadership consultant
“This course has brought me so much clarity. Since I know what to do, I don’t second-guess myself or have all of that self-doubt. So without all that space taken up by trying to “figure things out,” not only do I have much more mental space to create, I also feel more at peace.”
Valentina F, startup consultant
“This has made me feel like a real business owner. It’s the combination of these tools and resources that has given me the confidence to be like, “Ok, I can really do this.”
Maya B, corporate wellness consultant
We’re currently accepting applications for our next coaching group. When you click the button above, you’ll answer a few questions about your business, then schedule a 15-minute call with a member of our team to see if The Academy is a good fit for you.
This is the community of your peers
You won’t find any #bossbabe or #girlboss here. This is a group of incredibly smart, ambitious women, running real, grown-up B2B businesses in:
- Management consulting, organizational development consulting
- Branding consulting, brand strategy
- PR consulting
- Leadership consulting, executive coaching
- Marketing consulting, marketing strategy, digital marketing, creative services
- HR consulting, diversity & inclusion consulting, workforce consulting
- Sustainability consulting
- And many more …
“This community is amazing. All of the women here are really, truly, amazing. They’re supportive, kind, and generous with their knowledge.”
Mariela C, web designer
“I feel like I have co-workers again!”
Sarah S, leadership consultant
We’re currently accepting applications for our next coaching group. When you click the button above, you’ll answer a few questions about your business, then schedule a 15-minute call with a member of our team to see if The Academy is a good fit for you.
When should I join The Academy?
When you sell B2B, you fix the roof when the sun is shining.
The sales methodology we teach works for B2B because it reflects how businesses make purchase decisions.
The typical B2B sales process takes anywhere from 3-18 months. So the time to learn how to get higher-paying B2B clients is before you need clients.
If you serve B2B clients and you needed clients yesterday, I can teach you how to start conversations quickly, but you’re still at least 3-18 months from getting a signed contract.
So if you think you’ll want higher-paying clients in 3 months, 6 months… even if you think you’ll want clients in 18 months, and you never want to be in the position of “needing clients yesterday,” then we’d love to work with you.
So if you:
- Have enough money to sustain your business for the next 3 months but your income will go down after that.
- Would say your business is “doing OK,” but you know it could be doing better.
- Feel like, after being self-employed, the last thing you want is to go back to corporate America.
Then it’s the right time to work with us. Fix the roof when the sun is shining.
We’re currently accepting applications for our next coaching group. When you click the button above, you’ll answer a few questions about your business, then schedule a 15-minute call with a member of our team to see if The Academy is a good fit for you.
Frequently Asked Questions
Is The Academy just for women?
It’s for anyone who identifies as a woman or gender non-binary person.
I’m just starting my business. Is The Academy a good fit for me?
Yep! As long as you’re already working with clients and getting them results, the system you’ll learn in The Academy can work for you.
I’ve been running my business for a while. Is The Academy a good fit for me?
Yes! You’ve been doing this long enough to know that getting higher-paying clients isn’t as easy as you thought. You probably have the ingredients to make a very profitable business that gives you free time, we’ll give you the recipe and help you bake the cake.
I don’t have my messaging / positioning / ideal client / services all figured out yet. Do I have to figure it out before I join?
Nope! We’re going to work on your messaging, positioning, ideal client, and communicating the value of your services. You don’t have to have them figured out before you join the program where you’ll figure them out. 😀
Can my admin or team member join with me?
Yep! Anyone on your team that you want to have access to the portal, the Slack group, the coaching, and the events will get access at no additional cost.
I don’t want to build an agency or make an online course. Is this program going to force me to do that?
Nope! The Academy teaches you how to build a sustainable B2B consulting, coaching, or training business, in the way that you want, not in one one-size-fits-all way. You don’t have to build an agency, create a low-cost online course, or change your services in any way. If you would like to build an agency, the system you’ll learn in The Academy will help you land the clients that will fund new hires and scale up.
Can I join if I believe Trump won the 2020 election?
No. Trump lost. Honestly though, if you believe that, you will hate what I have to say about a lot of other things.
I have another question that’s not addressed here.
No problem, just email us at team@smartgetspaid.com.
We’re currently accepting applications for our next coaching group. When you click the button above, you’ll answer a few questions about your business, then schedule a 15-minute call with a member of our team to see if The Academy is a good fit for you.
Still have questions? Get in touch.
Drop me a line, a member of my team will get back to you
within one business day.
About Leah
Hi, I’m Leah Neaderthal. I help women land higher-paying B2B consulting and coaching clients.
I remember when it was hard for me to land new clients too. I had built my career in corporate marketing, and as soon as I started my business, I realized that even though I had been a rock star in marketing, I didn’t actually know how to get clients.
And what’s worse, I was embarrassed that I couldn’t do it.
I realized that if I was going to succeed in running my own business, I had to learn how to land new clients.
But not the salesy way I had seen before. I wanted a way that felt right for me.
I decided to teach myself. Over the next four years, I read everything I could get my hands on about selling. 65 books, to be exact. I tried nearly every sales strategy and approach with my own clients.
Anything that felt salesy, I ditched. Anything that felt comfortable, I kept.
The approach I developed over four years now gives me a 92% win rate… and I’ve sold over $3MM in work. Now I teach others how to do it in a matter of weeks.
Here’s the thing: I’m not a salesperson.
I’ve never been in sales. I’m an entrepreneur and a total introvert who’d much rather be in the background doing the work. But I learned how to land new clients, and now it’s second nature to me.
That’s how I know you can do it too. All you need is to know what works and get guidance to help you put it into practice in your business.
Whenever you’re ready to start landing higher-paying clients in your business, I’m looking forward to working with you.
Ready to take the next step?
Answer a few questions about your business, then you’ll be invited to schedule a 15-minute call with a member of our team to see if The Academy is a good fit.