Hi, I'm Leah Neaderthal. I'm a sales coach for women entrepreneurs. I teach women how to get the clients they want, and get paid bigger numbers, without feeling salesy.
I’ve been where you are.
To most business owners, selling your services to potential clients feels salesy and uncomfortable.
I know, because that was me.
But I knew that to succeed I had to overcome my fear of selling. And that’s what led me to my mission of helping other ambitious women entrepreneurs become as capable and confident at bringing in new clients, as they are in doing “the work” of their business.
I’ve never been a salesperson.
I didn't learn how to sell by being a commissioned salesperson. I learned it from running my businesses.
When I started my first business in 2008, I had a crystal clear vision of where I wanted to go. I was determined and driven and confident as hell.
But selling? Selling felt totally weird and salesy.
You'd think that having started in marketing, selling would be easy. But I learned that it's 1000x easier to promote someone else's stuff than it is to promote your own.
Fast forward to my next business in 2011. No surprise: doing the work felt great, but selling in the work still felt uncomfortable.
My fear got so bad that I even freaked out and went back to an office job.
But as you’ve probably figured out in your own business, service-based businesses live or die on their ability to bring in new clients. And I wanted mine to live.
So I made a decision.
I decided to teach myself.
But not the way I had seen sales done before. I was determined to develop a style that felt right for me.
I read everything I could get my hands on about selling. I tested every approach in my own business, and with my own clients.
Anything that felt salesy, I ditched. Anything that felt right, I kept.
And I refined my approach over the next several years.
I started to see results.
What had been so difficult for me, finally felt easier. More natural. And I started seeing serious results.
I had figured out how to lead clients from the first contact to a successful close. I knew how to have great sales conversations. I priced and packaged myself to get paid bigger numbers.
I brought in serious money, with a 92% win rate for new clients.
And I felt different. More confident. I had overcome my imposter syndrome. I was working WITH my clients, instead of FOR them, and I no longer felt like I was begging for the business.
I had developed a selling methodology that works.
Through that process I developed a framework and style that works, for three reasons.
First, it’s not salesy. There’s nothing tricky or deceitful. It’s straightforward and honest.
Second, it’s builds great relationships with clients, and it's based on the tremendous value I bring my clients.
Third, it doesn’t make me feel uncomfortable or awkward. In fact, it feels natural, and I love it because I get to be myself.
Now I help other women business owners achieve the same results.
I’ve made it my mission to teach other entrepreneurs in weeks what it took me years to learn.
The results they’ve seen are pretty incredible.
✓ Doubled their sales in the first year, and on track to double again.
✓ Tripled their revenue, from 6-figures to 7-figures.
✓ Made 5-figures more for every single client engagement.
✓ Increased their sales 10x in the first year.
✓ Signed their largest client ever.
✓ Built a six-figure pipeline in a few weeks.
✓ Signed seven new clients in the first month.
But it goes beyond just sales results.
It's lasting change from the inside out.
When my clients and students come to me, they worry they're being salesy, they're often charging less than they should, and they feel like they're "in their own way".
Through our work, they find authentic confidence, overcome imposter syndrome, and understand their tremendous value. Together we shine a light on the messages we grew up with as girls and women, and we dissolve the limiting beliefs that hold us back.
The result is a mindset shift that allows them to confidently get new clients, charge and get paid bigger numbers, and change their business forever.
If you're looking for these results for your business, let's talk.
Before all of this
I grew up in the corporate world before going out on my own.
I started my career at advertising agencies DDB and Leo Burnett. Eventually, I decided I wanted to be on the client side, so I went to a tech company in Chicago where I led Corporate and Event Marketing.
In 2008 I started my first business on the side, in 2011 I left the corporate world completely, and I haven’t looked back since.
Building three businesses
I’ve created, built, and sold three ventures.
My first, The Chainlink, is a Chicago-based cycling organization that grew to over 10,000 members in three years.
Next I co-founded Lean Impact, where I helped nonprofits use Lean Startup principles to increase their impact and run their businesses more efficiently.
Then, as Co-Founder of Lesbians Who Tech, I created a global organization to foster more LGBT women in technology.
I helped each company flourish, and then, in a desire to try something new, sold each to my business partners at the time. Each of them was an important step in my journey to where I am today -- helping entrepreneurs grow their businesses.
Everything I learned in my businesses, goes into everything I share with my clients.
Other fun facts
I grew up in Nashville, TN, but I lost my Southern accent.
I graduated from the University of Pennsylvania in Philadelphia, PA.
I live in Washington, D.C. with my wife, Emily, and my dog, Higgins.
In 2016 I had a stroke. Thankfully I recovered, but it completely changed how I thought about my business. Instead of working long hours, juggling tons of one-on-one clients, and being stressed, I needed to help those who needed it while still taking care of my brain. That's what prompted me to create my 10-week program, SIGNED, so I could teach more women business owners these critical skills without putting my health at risk.
I’ve ridden my bike from San Francisco to Los Angeles twice.
I write back to every personal email. Drop me a note to say hi at firstname.lastname@example.org.