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September 24, 2018
Why you need to get new clients (even when the world sucks)
October 9, 2018

Avoiding the Danger Zone

Let’s imagine that you live in a house that needs some work. But you can tolerate it, because it’s good enough. And anyway, you’re too busy to fix it.

So instead of fixing things here and there, you put it off. You wait until it’s unbearable.

But now, instead of making small repairs, you’re looking at a whole renovation.

Where the small repairs could have taken a week or two, the renovation will take months and it will cost way more.

Sounds terrible, right? But this is happens in businesses every day: waiting too long to course correct until it’s too late. Getting into the Danger Zone.

I hear from a lot of entrepreneurs who are approaching the Danger Zone.

They only have a few potential clients in their sales pipeline. They’re doing discounted work because they need the income. Or they’re considering going back to work for someone else.

In these moments, I wish I had a time machine so I could go back and warn them: if you want to grow your business, now is the time. Don’t wait until it’s too late.

Because if you want to get better clients and get paid bigger numbers, the time to do that is when you’re doing OK, not when your situation is desperate.

That time – when you’re doing OK – is when to hit the gas. That’s the time to do what you need to go from OK to great.

And what does great entail? Working with the clients you really want. Gettin the leads that are your absolute ideal client. Charging what you want, and getting get paid more per engagement.

Because takes so much more energy to go from the Danger Zone to OK, or the Danger Zone to great, than it does to go from OK to great. It’s possible, but it takes work.

But the flip side is this: it takes so much less energy to go from OK to great. And you can get there much faster.

What about you?

If you’re looking to go from OK to great, or if you’re looking to get out of the Danger Zone, now is the time.

In SIGNED, you’ll spend 10 weeks with me and other women business owners, learning step-by-step how to get the clients you want, and get paid more per project, without feeling salesy.

Women in the program have raised their prices by 5x (and signed clients at the new rates!), learned how to sign clients in the first call, grown their client list by 82%, streamlined their proposals to be easier and get paid more, learned exactly how to reach out to prospects, and built 5- and 6-figure pipelines… all without feeling salesy.

SIGNED is designed for busy people, with the exact tools, program plan, and accountability to get you results quickly – usually within the first two weeks.

To learn more and apply, go to


See you over there!


P.S. Whenever you’re ready, here are three ways I can help you.

1. Join the free Smart Gets Paid Group and connect with women entrepreneurs who are learning how to get clients too.
This is my new Facebook community where badass women like you learn how to get the clients they want, without feeling salesy. Click here to join.
2. Learn how to get new clients without feeling salesy, in 10 weeks
If getting new clients is on your to-do list, but you’re not sure where to start, I can help. You’ll learn step-by-step how to get the clients you want, without feeling salesy. And you’ll get the support you need to put learning into practice in your business.  Just reply to this email and put “Clients” in the subject line and I’ll get you the details.
3. Work with me privately

If you’d like to work directly with me to learn how to sell, get paid more, and get the clients you really want, just reply to this message and put “Private” in the subject line. Tell me a little about your business and what you’re struggling with when it comes to selling, and I’ll get you all the details.


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