Getting creative about your clients

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Consultants, as much as we want to help our clients right now, with the state of things in our clients’ worlds, sometimes they simply aren’t in a position to buy.

Maybe they’re in an industry that’s been rocked with changes. Maybe all their time is spent putting out fires. Maybe, like a lot of people, your main contact is simply trying to keep it together.

There are so many reasons why your core client might not be able to say yes right now.

But that doesn’t mean there aren’t other clients that are ready to buy and could say yes. That’s the subject of this podcast episode.

I’m talking to a client who serves an industry that’s absolutely under water right now. But instead of waiting until things calm down (like, who knows when that will be??) together we talk through some client opportunities she hadn’t considered.

If you’re hearing from your clients that they simply aren’t in a position to say yes right now, then you’ll really appreciate this episode.

You’ll hear:

• The unexpected place to find pockets of potential clients
• How to establish your industry expertise on LinkedIn
• What to do if you find yourself deferring to the more senior people in the room
• The thing that totally betrays my elder millennial age 😀 

Listen to: “Episode 32: Getting creative about your ideal clients” (26 minutes) on Apple Podcasts or your favorite podcast platform.

To your success,

Leah