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December 27, 2019
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January 12, 2020

Here’s what happens when you set big goals

I have to say, this week might be my proudest as a coach. 

Earlier this year I started working with a woman who does marketing for startups. Her business had been doing well, hitting $500k per year consistently.

But she had bigger goals. She wanted to hit $1,000,000 in revenue. 

She asked, did I think she could do it? I replied that I did.

Then she said she wanted to hit that number while still taking several weeks off to visit her family abroad. Life balance is really important to her, she said, and she didn’t want to be overworked.

Did I think she could do it? Again I replied that I did.

So we got to work.

We worked through her messaging, her pricing and service delivery, and her proposals, to help her start to charge dramatically more for each contract. She was a quick study, and not only that, she was focused on hitting the goal she had set: $1,000,000 in revenue.

Fast forward to this week, and I got this short email:

I asked her what felt different this year, and here’s what she said: 

Bigger projects, higher prices, moving to 100% projects, and repeat business from existing clients. I have 4 deals over $100K. And the rest are around $50K.

Also I’m not afraid anymore. I’m confident what I do works and translates into results. I thought the other guys did it better than me. But every company I’ve worked with is experiencing strong sales and growth. 

And she’s going abroad to visit family for several weeks. 🙂 

Why do I share this? First, because… are you kidding me? $1MM is freaking awesome!!! And I love celebrating my clients’ wins.

Second, because I want to show you what’s possible when you set big goals. 

I talk to so many women who are setting their goals way too low. “I’d be fine hitting six figures.” “I don’t need much money.” Have you ever said that? Have you heard someone else say it?

Here’s the thing. If you aim for low revenue, you will hit your goal. But you know what? If you aim for a big revenue goal? You can hit that too. And you can do it without being overworked. 

So my challenge to you is to set a big goal this year. A goal that makes you uncomfortable. A goal you feel weird telling people about. That you’re not sure you can hit, but you’re going to try.

And then do what you need to do to get there. 

If you have a revenue goal in mind for next year and you want my help to get there, now is the time to take action: click here to apply for the next class of SIGNED and you’ll work with me to learn step-by-step how to land higher-paying clients in your consulting business.

After you apply, you’ll be invited to a call with our team where we’ll openly and honestly talk about if this is the right fit for you right now.

You can learn more about SIGNED and see other students’ results right here. But don’t wait – spots are limited!

To your success,


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