Tell me if this sounds familiar.

You’ve always worked hard. In school, in college, in your career. And it’s no different in your business.

Doing the work isn’t a problem. The work feels good.

But when it comes to getting clients… that feels different. Uncomfortable.

Sure, clients have come your way. But you’re not proactive about it. And you’re not sure you’re doing it right.

But you don’t just want the low-hanging fruit. You want the clients that will build your business. The ones that pay bigger numbers.

But you’re not sure how to do it.

Leads seem elusive.
Sales conversations feels weird.
Asking for the business is painful.

It’s selling, but everything about it feels salesy. And it’s harder than you thought it would be.

You think: “How could I not know how to do this?”

There are two big reasons why.

Reason #1: You’ve never had to do it before.

Selling was never in your job description. It was for other people.

And sure, you can promote someone else’s company like no one’s business. But it’s 1,000 times harder to sell your own stuff than it is to sell someone else’s.

Reason #2: Hard work didn’t prepare you for this.

Good grades didn’t teach you how to have comfortable sales conversations.

Working hard didn’t prepare you to ask for the business.

Slaying in the corporate world didn’t teach you how to sell.

So who could blame you for not knowing how to get clients?

But it’s not just about clients. It’s not even about money.

It's about you.

It’s about knowing you can do this. And do it well.

It’s about knowing you CAN run a successful business.

It’s about creating the life you envisioned when you left corporate.


For someone as confident as you are, it feels crazy to have this hole in your skill set.


I know because that was me too, when I started my first consulting business.


My story: From dreading every sales conversation... to a 92% win rate and over $3MM in consulting work

I worked hard too.

I worked hard to get good grades. I worked hard to get into an Ivy League university. I worked hard at my career in Marketing.

Then, in 2011, I left the corporate world and started my business.

And I realized that even though I was a rock star in corporate marketing, I didn’t actually know how to get clients.

I dreaded every sales conversation. I felt so uncomfortable.

I had to admit it: I was just bad at selling. And to make it worse, I was embarrassed that I couldn’t do it.


Then I hit my lowest point.

A year into my first consulting business, I went back and got an office job. But I hated it. I missed my freedom.


I realized that if I was going to succeed, I had to learn how to sell.

But not the salesy way I had seen before. I wanted a way that felt right for me.


I decided to teach myself.

Over the next four years I taught myself everything I possibly could.

I read everything I could get my hands on about selling. 65 books, to be exact.

I tried nearly every sales strategy and approach.

Anything that felt salesy, I ditched. Anything that felt natural, I kept.

It took four years to find my personal selling methodology that feels comfortable and works.


It works for three reasons:


1

It’s not salesy. There’s nothing tricky or deceitful. It’s straightforward and honest.


2

It’s based on building the relationship, and based on the tremendous value I bring my clients.


3

It doesn’t make me feel uncomfortable or awkward. In fact, it feels natural, and I love it because I get to be myself.

Most importantly, it works.

It’s how I sold nearly $400,000 in web design services for my marketing consulting firm.

It’s how I sold nearly $200,000 in sponsorships for a first-time conference that no one had ever heard of, for an organization I co-founded less than a year before.

It’s how I’ve sold $3MM (and counting) in coaching and consulting services, with a 92% win rate.

It’s how I set a goal of new coaching clients I wanted this year, and I reached 40% of my annual goal in the first month.

And it’s how I've helped my clients double their sales.

Here’s the thing.

I’m not a salesperson. I've never been in sales.

I’m a smart, driven business owner who learned how to get clients by teaching myself and running my businesses.

That's how I know you can do it too. All you need is to know what works.

Once you know the steps to take, with support to help you, you’ll absolutely nail it.

That’s why you’re here.

To get the leads that turn into clients.
To get the clients you actually want.
To get paid bigger numbers.
To learn how to sell. And to not feel salesy doing it.


You’re ready for SIGNED.

 

Introducing

 

SIGNED is a 10-week, step-by-step program to teach you how to sign new clients.


SIGNED isn't just a course.

It's a coaching program designed to teach you the strategies needed to take your prospects from the first contact to a successful close.


In 10 weeks, you will:

Get leads and build your sales pipline.
Feel confident going into every sales call.
Have comfortable sales conversations with anyone.
Increase your win rate.
Get paid more for your work.
Overcome sales imposter syndrome.

Nothing salesy.

No gimmicks.

No tricks.

This program is grounded in proven principles and strategies that work. It breaks down selling into simple, step-by-step lessons, and teaches you exactly how to implement each step.

Each lesson will leave you with a simple action item so you can implement what you've learned.

And you'll get the coaching and support you need to put your learning into practice in your business.

Easy to follow lessons

Supportive tribe of other badass women entrepreneurs

Built-in accountability

Live coaching with Leah

What have SIGNED students been
able to do?


✔ Increase clients by 82%
✔ Have their biggest sales months ever
✔ Get 8 new clients in 4 weeks
✔ Get paid 3x more for each client project
✔ Build 6-figure and 7-figure sales pipelines
✔ Feel comfortable leading a sales process
✔ Increase upsells and referrals from current clients
✔ Shorten the time to sign every new client

It’s already working! I tried your recommendation yesterday - it completely sped up the process of getting a client to sign her contract!

- Cheryl Susman, consultant & coach for parents with ADHD

I have meetings on the schedule from three of the people I emailed last week and already had a good meeting with a fourth! So your plan is working!!

- Alison Friedman, performing arts consultant & producer

We'll do it step by step

10 weeks to learn how to sign the clients you want.

Module 1: Plan Your Profits

OUTCOME: An easy-to-follow plan to help you make the money you want to make.

In this first module, you'll figure out exactly how much money you want to make, and exactly how you're going to get there

.
  • SALES PROCESS: Develop a simple sales process for your business, that you'll use to get your desired revenue.
  • PIPELINE: Calculate exactly how much you need in your sales pipeline, to make the money you want to make.

Module 2: Show Up

OUTCOME: Message your business in a way that makes clients WANT to work with you.

In this module we'll supercharge your messaging around customer value, to position your business as an absolute must-have.

  • MESSAGING: Create messaging around your products and services that makes your potential clients say, "Damn! I need that!"
  • MATERIALS: Apply your new kickass messaging to your materials, so each client touchpoint works hard for you.

Module 3: Evolve Your Mindset

OUTCOME: The crucial mindset shift that will help you approach every client interaction with confidence and personal strength

In this module we dive into the relationship between you and your buyer, AND the crucial mindset shift that will help you sell to -- and sign -- new clients.

  • MINDSET: Make the crucial mindset shift that will make selling easier, more natural, and actually fun
  • YOUR CLIENT: Get an understanding of your buyers, so you can best serve them and make it easy for them to say yes.

Module 4: Pack Your Pipeline

OUTCOME: New leads and new client opportunities with your ideal clients

In this module, we'll generate new leads and uncover potential client opportunities that build your sales pipeline.

  • IDEAL CLIENT: Create your ideal client who has the exact problem you solve.
  • LEADS: Get new leads and turn them into sales opportunities.

Module 5: Command The Sale

OUTCOME: The know-how and confidence to have great conversations with anyone, and stay in control of the sales process so you can increase your win rate.

In this module, you'll gain the skills and confidence to lead a potential client through the sales process, from the first contact to a successful close.

  • BE IN CONTROL: Master the critical skill you need to consistently sign new clients long term.
  • DISCOVERY: Learn how to master the most important conversation: the discovery conversation.
  • CONVERSATIONS: Learn how to have masterful, natural sales conversation with any potential client.

Module 6: Close Higher

OUTCOME: Supercharge your pricing, and write killer proposals your prospects can say yes to.

In this module, you'll learn how to create proposals that get your client signed.

  • SUPERCHARGE YOUR PRICING: Learn how to create high-value, compelling offers for your clients.
  • FINISH LINE: Write winning proposals your prospects can say yes to.

Module 7: Protect Your Price

OUTCOME: The know-how and confidence to negotiate, so you can protect your price.

In this module, you'll learn how to negotiate like a boss so you can get paid all the money.

  • PROTECT YOUR REVENUE: Learn negotiating strategies that get you paid and build the client relationship.
  • STYLE: Develop a personal negotiation style that feels comfortable

Module 8: Maximize

OUTCOME: Turn your awesome work into referrals and upsells.

In this module, you'll learn how to turn your work into work, and how to sell to people who already love you.

  • CAPITALIZE: Identify opportunities from your current and past clients

Module 9: Streamline Your Systems

OUTCOME: Every step of the sales process becomes easier and takes less time.

In this module, you'll learn how to leverage technology to make your selling life easier.

  • IDENTIFY: Learn where technology can support your sales process.
  • CONNECT: Streamline your technologies so they work FOR you.

If you're ready to learn how to get the clients you want,
then you're ready for SIGNED.

In SIGNED, you get:

The Course

9 strategy modules ($900 value)
All 30+ videos, lessons and action items ($1,500 value)
My proven templates for common sales emails ($997 value)
My proven proposal template ($1,297 value)

Sales Coaching

10 live weekly group coaching calls with Leah ($3,000 value)
Weekly strategy coaching to help close your client opportunities ($3,000 value)
3 months of unlimited access in the Private Coaching Community ($300 value)

LIMITED BONUS:

Bonus #1: 50 Ways to Get Paid More For Your Work ($97 Value)

Bonus #2: One-on-One Quick-Start Session ($500 Value)

Bonus #3: Proposal Critique ($750 Value)


Investment


Get SIGNED for 1 payment of $2,500


Or 3 payments of $999

"Two months after I started SIGNED,

I had my best sales month ever."

"In the last year, we were able to grow our corporate clients by 82%. That was wild for me particularly.

About two months after I started SIGNED, I had my best sales month ever in August. We were just killing it. I was blown away."

- Emi Kamemoto, runs leadership programs for professional women
 
 

"You said something to us

that both of us will never forget..."

"Since we've been working together, our income has multiplied by 10 times.

You really helped us create the infrastructure to hit the ground running and be off. And in the next year, we expect to double that."

- Arlene Wanetick and Wilma Nachsin, career coaches
 

From the first lesson, this program completely blew my mind. I originally signed up because I wanted to be more confident around selling to potential clients. But I ended up totally re-tooling my services and packages, and now I’m positioned to earn even more than I could when I started. The program isn’t just about how to sell - it’s about how to really grow your business.

The lessons and exercises were great, but what really made the program special was being able to meet with Leah one-on-one when I got stuck. Being able to talk through my questions helped me get past what was holding me back, and now I’m so excited to move ahead with building my business.

- Jamila Wallace, test prep coach and consultant
 
 

I should have taken this course on day one when I started my business! Selling and the sales process were never my strong suit. And there are so many terms I had heard of, and things I should be doing, but no one really tells you HOW to do them.

This course really teaches you not only what it means to sell, but shows you the steps to actually put it into practice for your business.

- Ariana Smetana, interior designer
 

Risk-Free Guarantee

I promise that if you make this decision to invest in yourself, you will benefit from it for the life of your business. But I want to make this a completely risk-free decision for you.

If after 14 days you haven't gotten any value from the program whatsoever, simply return your completed worksheets from Module 1 to customer service, and I'll provide a full refund.

Meet your people

When you sign up for SIGNED, you'll join the Private Coaching Community with smart, driven women business owners like you, who are learning and growing together. So whether it's someone who runs a marketing agency, or outsourced HR, or financial consulting, or her own law practice... these are your people.

In the PCC you'll get weekly live coaching calls with me, and guidance to help you close your new clients.

No matter what stage your business is in, you’re going to have the help and support of not just myself, but every other member of this community.

So even though you’re in business FOR yourself, you’re not in business BY yourself.

Wondering if SIGNED is for you?

I totally get it. Let me help you out.

SIGNED is for you if...

You're running or leading a service-based business: consulting, coaching, or creative services.

You want to improve your skills and you're willing to learn and grow.

You have a service you've sold at least once / you've demonstrated a market for your work.

You sell to businesses (B2B) or a mix of businesses and consumers.

You're “all in” in your business, or working on getting there.

SIGNED isn't for you if...

You haven’t yet found your business idea / you haven't demonstrated a market for your services.

You aren't willing to work to learn a new skill, or you're looking for a silver bullet.

You're in direct sales, MLM, or network marketing.

 

Working with Leah on the way I talk about myself and my business, my messaging went from “pretty good”, to absolutely compelling. She helped me crystallize what I do, and the value I provide, in a crisp, clear way.

I can tell a noticeable difference in my conversations with clients. The other day when I used the new messaging, it sparked a completely different and more productive conversation. Talking about my business value with Leah's messaging, the response was immediate: “We need to have LEADright do this. We don’t need to search for anyone else."

- Dr. Tony Lamair Burks II, leadership consultant for educators
 
 

Leah has helped me unlock the secret to growing my sales. I think the biggest change is in how I feel: more confident about selling, more in control, and finally able to go out and grow my revenue.

- Paula Brantner, employment lawyer and workplace consultant
 

FAQ: Fabulously Astute Questions

How long does SIGNED last?

The course lasts 10 weeks, although you'll have lifetime access to the videos and lessons.

When are the group coaching calls?

The calls are on Fridays at 2:00pm EST. Every call is recorded and made available immediately, so you don’t have to worry about being there live to get the good stuff.

My business is pretty new. Is SIGNED helpful for someone whose business is in the early stages?

Absolutely! The program is great for someone in the early stages of your business because you'll learn these skills at the outset, before spending years "trying things" and not knowing what will work. And the course deals with some topics, like messaging and pricing, that are important to get right at the beginning.

Be sure to check out what Ariana Smetana says about SIGNED, above: "I should have taken this class on day one when I started my business!"

Couldn't I learn how to sell on my own?

You totally could! But not like this. You could read tons of sales books written by salespeople, and test them out in your business over several years like I did. Or you could take one of the many programs out there created by lifelong salespeople, to teach you how to sell like they did.

SIGNED is the only program created by an entrepreneur, for other entrepreneurs, using what I’ve learned through years of growing my own businesses. Running your own business is an entirely different beast than being a salesperson for a company, and we’ll address those nuances and challenges together.

Everything I’ve learned about sales through running my own businesses goes into everything I’ll share with you.

Money is tight. How can I afford this right now?

At the end of the day, that's a question you have to answer.

However, I can tell you that the strategies in this course have helped my clients increase their sales 10x in the first year, get paid 5-figures more for every project, sign their largest client ever, and triple their revenue.

From a numbers perspective, when most participants sign a new client, they’re generating anywhere from $2,500 - $100,000+.

If your typical client fee is within that range, then if you sign just ONE new client, the program has paid for itself.

Will this program make me act like a salesy salesperson?

Definitely not. I actually can’t stand some salespeople because they’re, well, salesy.

Originally I thought I had to be that way too, but I’ve been successful because I learned to sell in a way that feels natural, comfortable, and lets me be myself. That’s what I teach my clients, and that’s what you’ll learn in the program. You’ll still be yourself… just with more clients and more money.

Is it really possible to learn how to sell? Selling just feels so gross.

Absolutely, and I know for two reasons.

First, because I've done it. I’m a total introvert (Meyers-Briggs INTJ), and when I started my first businesses I could barely talk to potential clients and frankly, I hated even trying. But I taught myself how to sell, and now I have a 92% win rate and I’ve sold over $1MM.

Second, because my clients have learned how to do it using the exact strategies you'll learn. They've been able to increase their sales 10x, triple their revenue, get paid 5-figures more for every project, and sign their biggest clients ever.

And they've learned to do it in a way that feels totally natural and builds great client relationships.

If we can do it, you can too.

How much time should I expect to spend on the course?

That's up to you. The more you work, the faster you go. Some modules are longer than others, but I would anticipate 1-2 hours per week.

If you're looking for a slacker way to learn how to sell, this isn't the course for you. But if you're willing to work and follow a proven plan, SIGNED is a great fit for you.

I've bought courses before and never got around to doing them. How do I know I'll do SIGNED?

I know how frustrating it can be to buy a program and not use it. I've found that for me, the programs that have sat on the shelf are the ones that give you a bunch of videos and say "good luck!"

That's why SIGNED has the four components proven to help you succeed: Course, Coaching, Community, and Accountability.

You'll learn the lessons in the course; get coaching if you get stuck; get support in the Private Coaching Community; and stay on target with accountability partners and me.

What if I have questions along the way? Will I get to work with you directly?

Totally! I’m not going to leave you hanging.

Throughout the program you’ll join me and the other entrepreneurs in the Private Coaching Community where I’ll be answering your questions, doing live coaching calls, and helping you sign the clients you're currently pursuing.

 

I can’t say enough how grateful I am for this course! The lessons were fantastic and the way the class flowed really took you step by step through the process.

But I think the best part about the course was that it took each step from theory to practice. Every single one of the classes had something tangible that I could use to get started quickly.

- Deepti Gudipati, leadership consultant
 
 

I felt like I had a life-altering breakthrough in my therapist's office, but for my business! Leah is worth her weight in gold.

- Emilie Aries, runs leadership programs for professional women
 

What makes SIGNED different?

If you've been looking at sales programs, you might be wondering what makes SIGNED different.

There are four important ways.


1

You’ll learn how to actually sell to new clients.


A lot of “sales” programs have a hidden secret: they don’t actually teach you how to sell.

Some programs only focus on getting leads, but they don't teach you how to close them. Others talk about selling, but actually teach you something else, like how to get speaking gigs and sell from the stage, or how to do ads on social media. Other programs sell you a script, funnel, or other “silver bullet.”

The problem is, this isn't selling. It's marketing. It doesn't teach you how to actually sell.

In SIGNED, you’ll learn how to get high-value leads, have great sales conversations, lead a sales process, write killer proposals, get paid bigger numbers, and negotiate like a boss.

You'll master selling from the first contact, all the way to a successful close.


2

You'll learn how to get paid more for your work.


SIGNED isn't about making you busier or filling your calendar with little projects. It's about getting you paid bigger numbers.

You’ll learn the exact strategy my clients have used to get paid 5-figures more for every project, increase their fees 3x, and double their revenue.


3

It's not tied to any marketing channel.


This isn't about tying you to Linkedin, Facebook ads, or any particular channel. The skills you learn in SIGNED will help you sign new clients no matter how they come into your world.

It's like fishing. Once you know how to fish, you can catch fish anywhere.


4

It’s designed to ensure your success.


SIGNED isn't a course where you get a bunch of videos and I tell you, "good luck!"

I've designed SIGNED with the four components proven to help you succeed: Course, Coaching, Community, and Accountability.

You'll learn the lessons, get coaching if you get stuck, get support in the Private Coaching Community, and stay on target with accountability partners and me.

If you're ready to learn how to get the clients you want,
then I'm ready to help you.

In SIGNED, you get:

The Course

9 strategy modules ($900 value)
All 30+ videos, lessons and action items ($1,500 value)
My proven templates for common sales emails ($997 value)
My proven proposal template ($1,297 value)

Sales Coaching

10 live weekly group coaching calls with Leah ($3,000 value)
Weekly strategy coaching to help close your client opportunities ($3,000 value)
3 months of unlimited access in the Private Coaching Community ($300 value)

LIMITED BONUS:

Bonus #1: 50 Ways to Get Paid More For Your Work ($97 Value)

Bonus #2: One-on-One Quick-Start Session ($500 Value)

Bonus #3: Proposal Critique ($750 Value)


Investment


Get SIGNED for 1 payment of $2,500


Or 3 payments of $999

Your Coach: Leah Neaderthal

I help entrepreneurs and business owners learn the secrets of confident consultative selling, so they can grow their revenue, bring on amazing clients, and build incredible businesses.

I didn't learn to sell by being a commissioned salesperson. I learned by building my own businesses.

I taught myself everything I could about selling, and overcame the natural "selling shyness" most entrepreneurs have, to find the confidence to really go out and sell to new clients.

The outcome is a comfortable selling approach that doesn't feel salesy -- and gets results.

Now I share the secrets I learned along the way, helping entrepreneurs set up their sales operations, grow their client pipeline, and confidently guide prospects from first contact to a successful close.

Before starting Smart Gets Paid, I built, grew and sold three businesses. Most recently I co-founded Lesbians Who Tech, a global organization to foster more LGBT women in technology; and I co-founded Lean Impact, where I helped nonprofits use Lean Startup principles to increase their impact and run their businesses more efficiently. I started my first business, a cycling-focused website, in 2008.

When I'm not coaching clients, I'm riding my road bike with my wife, or playing with our dog.