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December 27, 2019

This made everyone’s jaw drop

When you get the right people into a room together, amazing things can happen (even if it’s on Zoom).

I’m constantly blown away by the incredible women who join the SIGNED program, and how they lend their years of career experience to support one another.

These are women who have led careers in any number of industries and now they’ve taken that experience and started their own businesses.

As a result, the women in the program don’t just get coaching from me, they get experienced help from each other. 

And that help isn’t fluff… it’s freaking GOOD because it comes from women who have been there.

Like a few weeks ago, in the SIGNED coaching call we were talking about deep brainstorming to create your value-based messaging, and one of the women offered brainstorming strategies she had used in her corporate career.

… her 27-year career leading creative teams at huge advertising agencies.

No wonder her suggestions were seriously killer.

Or the student who sells into nonprofits who asked a question in the SIGNED alumni group, and instantly there were a handful of other alums who are consultants to nonprofits too, offering to chat on the phone and talk her through her issue.

But there’s one instance I absolutely love because it made everyone’s jaw drop. 

We were talking about selling into mid-sized and large companies: what to do when your contact says they don’t have the budget, and how to work with a company’s procurement team.

(Procurement is the most-feared department for any consultant, because their job is to manage vendor contracts and reduce costs.)

I said that if a company sees the value and really wants to hire you, they’ll find the budget. Several students didn’t believe me and pushed back. Hard. 

That’s when another student raised her hand and asked, “Can I offer a few thoughts?” 

She continued, “I worked in procurement for my whole career. And let me tell you: there’s always budget.”

Each students’ jaw dropped.

First, because it’s true: there’s always budget. 

Second, because someone who knew this issue inside and out was right there in the group.

What followed was a great discussion about how to work with your prospect to navigate the procurement process so that you can get your project approved. 

That’s what’s possible when the right people get together. Even on Zoom.

If you could get experienced help for any business question, from women who have years of experience in that specific topic, how would that help you? What would you do if it was just a click away in a private Facebook group for your SIGNED class?

You too can be a part of a group of incredible women — your people — who can give you the answers you need to move forward.

If this sounds like the kind of group you’d like to be part of, I’d invite you to apply for the next cohort of SIGNED.

We kick off on Thursday, November 14th, and this is our last time we’ll offer the program this year. As always, I intend to pack it full of actionable value so students just like you can start using this system RIGHT away.

After you apply, you’ll be invited to a call with our team where we’ll openly and honestly talk about if this is the right fit for you right now.

You can learn more about the content… and the community… of SIGNED right here. But don’t wait – spots are limited!

To your success,


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