Hey! Real quick, I’m hosting a free training on June 16th at 1 pm ET and June 18th at 8 pm ET where we’ll be talking about positioning yourself as an expert in what you do on LinkedIn, which, when your potential clients are looking for help, makes you the OBVIOUS choice. Scroll to the end of this email to pick a time and register.
Have you ever said this phrase?: “I’m more of a behind the scenes person.”
I get it. You’re a do-er, right? When you worked for someone else, you were known as someone who got things done. You were recognized for your expertise, and you didn’t have to trumpet your accomplishments all over the place, right?
I used to say that too. I said it when I was heads-down in the advertising agencies where I started my career. In fact, when I ran my consulting businesses, I was behind the scenes then too, doing the work with our clients while my business partner was out and about… the face of the company.
Behind the scenes was where I was most comfortable. Doing the work.
This phrase, “I’m a behind the scenes person.”
To you, it probably means: “I’m best when I put my head down and work. I don’t need to be a celebrity. I can quietly do an amazing job for my clients and I’m not in it for the attention or recognition.”
And to the businesses that would love to hire you, who would love to pay you for your expertise, “I’m a behind the scenes person” means…
[crickets]
It means, nothing.
Because when you stay behind the scenes, your ideal clients have NO idea who you are or how to find you. You can’t be recognized for your expertise, and have clients seek you out for your expertise, if they don’t know who you are.
Listen, here’s the thing. If you want to be SEEN as an EXPERT, you have to be SEEN.
You have to show up and share your expertise, and how you think about things.
You have to talk about the value you provide your clients.
You have to get visible.
And you have to get visible where your ideal clients are.
It’s one thing if you’re behind the scenes when you work for someone else, and a lot of us spent years that way. I know I did.
But if you’re behind the scenes in YOUR OWN business? How are you going to be FOUND by the clients you want to work with?
If you want to be seen as an expert, you have to be SEEN.
Let’s make this the time you start being SEEN, and for that matter, being seen as an expert.
And once you make your expertise visible and let your potential clients SEE you… then when they’re ready to solve their problems, YOU are the obvious choice to work with.
No more feeling like you have to convince them to say yes. Because they’re already pre-sold on you.
Like Amy, whose client said in their first meeting, “He said he could tell I was an expert in this field and now that he has a need, he knew exactly who to connect with! YEAH!!!’
I’m hosting a training next week to teach you exactly how to do that, and I’d LOVE to show you how.
This training is all about positioning yourself as the obvious choice and expert on LinkedIn, which, if you work with businesses, is where your clients are.
You’ll learn exactly what you need to do NOW so you can start attracting your ideal clients in the next half of 2020.
I promise you: this training is NO FLUFF. You don’t have time for fluff. I’m going to be teaching you things you can implement that same day.
It doesn’t matter if you’re new to LinkedIn, or if you’ve been on there a while, but never quite knew how to use it for your business – I’m going to show you how to set yourself to showcase your expertise and start attracting your ideal clients.
The details are below- click the link to pick your time, and you’ll automatically be registered for the online workshop.
TRAINING: Become The Obvious Choice: How To Stand Out As An Expert Consultant on LinkedIn
Tuesday, June 16, 1 pm ET / 10 am PT CLICK TO REGISTER FOR THIS TIME
Thursday, June 18, 8 pm ET / 5 pm PT CLICK TO REGISTER FOR THIS TIME
(That’s not a typo! We’re really doing a training at 8 pm ET / 5 pm PT for the folks who are without childcare due to the pandemic.)
Now I want to hear from you: Hit reply and tell me – in what field do YOU want to be seen as an expert?
Here’s to you being SEEN!
Leah
