Hey! Real quick… On Tuesday, July 21st and Thursday, July 23rd I’m hosting our next LIVE workshop to kick off the second half of 2020, about how to secure consulting clients… WITHOUT pitching, cold calling, or lowering your prices. If you want the confidence and know-how to land the clients you REALLY want in your consulting business, this workshop is just for you. Scroll to the end to choose your date and register with one click!
Here’s a personal question for you. How much money did you make in the first half of 2020?
More than the actual number, though, I’m interested in how that number makes you feel.
Does the number excite you and make you feel like you’re in the right place? Does it make you want even more the rest of this year and into 2021?
Or does your number make you sigh? Like you wonder if running this business is really the right thing?
I get it. It was a very weird first half of the year.
Maybe, in response, you’ve focused on putting yourself out there and getting visible. Maybe you’ve spent time refining your messaging, or learning something that’s been on your business to-do list.
But that’s not the same as actually landing new consulting clients.
Even with everything going on, clients are still hiring consultants – like one of my students who does PR, who just signed a six-figure contract for the next six months. The difference is that if your business development strategy so far has looked more like “crossing your fingers and taking what comes your way,” then the next half of the year will require different skills to actually help you land new clients.
And who are those clients? What are those projects? As we go into the second half of 2020, it’s a good time to check in and ask some important questions about your business, so you can be intentional about growing a business that you love.
So here are a few questions you need to ask yourself that go beyond “How much money will I make?”
How do I improve on the first half of this year? That might not mean making more money. It might mean maintaining your income — but working less, or working differently, with clients who respect your time and boundaries, or doing projects that feel less like work.
What clients/projects did I enjoy? Think about the days when you woke up excited to dig in to work. Think about the people whose names you were delighted to see in your inbox.
What clients/projects made me miserable? What made you dread getting out of bed in the morning? What names triggered that PTSD-style reaction in your body?
What do I want more of this year? Do you want to do the same work and charge more for it? Do you want to do only the work you love, and cut out everything else? Do you want more projects you can handle on your terms?
What did I take on for the wrong reasons? How can I step away from that? It happens to all of us. Money is tight, so we say yes despite the red flags. Or the fit isn’t perfect, but we think it’s a stepping stone to something better. Or the client is a nightmare, but the name recognition is too important. Think hard about the times you said yes even when you knew it was a bad idea.
How much did I enjoy my business? Do I want to keep doing this? Remember, “how much money will I make?” is one number — but you have to consider where that money comes from and how hard you’ll work for it. Is it making you miserable?
One of my SIGNED students told me that 2020 has been the first year that she didn’t think to herself, “Should I just give up and go back to my job?” And that’s because she finally feels like she has enough business — and a solid plan for how to get more when she’s ready for it.
If you find yourself constantly thinking, This is too hard, ask yourself why you think it’s too hard.
It’s probably because you don’t know how to close the sales you really want.
Take your 2020 projects and clients and divide them into two lists: the ones you liked, and the ones you didn’t. Do you know how to get more of the ones you liked? Or do you just look at the list and feel frustrated, because you can’t figure out how to get more of what you want and ditch the stuff that makes you crazy?
What if you could only take on the work you absolutely loved, like my client who signed a major contract doing only the strategy work?
What if you could book a year’s worth of revenue in the next few months, like my client who has already made more in the first half of 2019 than she did in all of 2020?
What if you could raise your prices so that every project is more profitable, like my client who’s making $15k more — on average — every month?
What if, even with everything going on, you had a plan to create the year — and the life — that you want, with the clients and projects you love the most?
It’s possible, and best of all, you can do it WITHOUT having to awkwardly pitch your services, without cold-calling, and without lowering your prices just to get in the door.
If you’d like to learn how, join me on Tuesday, July 21st or Thursday, July 23rd, for a live workshop: “Secure Consulting Clients… WITHOUT Pitching, Cold Calling, or Lowering Your Prices.”
In this workshop, you’ll:
Learn the proven, step-by-step system to get the consulting clients you really want (in a way that doesn’t even feel like selling!)
Discover the three things that are actually making it harder for clients to say yes to you (and that you can stop doing right now!).
Learn why you never have to pitch, cold call, or lower your prices …and what to do instead!
LIVE Workshop: Get the consulting clients you want… WITHOUT pitching, cold calling, or lowering your prices. Choose Your Session Below:
Tuesday, July 21st 8:00pm EST | 5:00pm PST
Click here to save your seat with just one click!
Thursday, July 23rd 8:00pm EST | 5:00pm PST
Click here to save your seat with just one click!
See you there!
Leah
