3 lessons from my very first company (on its 10th birthday)
August 1, 2018
How something unnatural becomes second nature
August 10, 2018

The hidden secrets of selling

Since I started my business, I’ve spent hundreds of hours trying to reverse-engineer other people’s systems.

You might have tried it too: see if you can uncover how other people do things, so you can replicate them in your own business.

It goes like this:

  1. Sign up for someone’s download
  2. Start getting their emails
  3. See what they’re offering and the language they use
  4. See how they build their landing pages, and what systems they use
  5. Scour every piece to unlock their secrets
  6. Try to piece it all together

But there are two big problems with this approach:

First, you only see the what. You don’t see the WHY.

I’m naturally curious, and it’s not enough for me to understand WHAT to do. I need to understand WHY things are set up the way they are, and WHY they work.

So when I reverse-engineer things, not only is it unfulfilling, but it’s not as effective.


The second problem is even bigger: Those systems designed for a totally different type of business.

All of those emails, marketing funnels, and automated systems… they’re for selling products, like digital courses. They they have nothing to do with consultative selling – the type of selling you do when you run a service-based business.

They don’t teach you how to lead a consultative sales process. How to lead a great discovery call, and how to design a program that serves your clients’ needs. How to write proposals that work and get you paid more.

And how to do it without feeling salesy.

In fact, NO ONE shows you their secrets to successful consultative selling.


Until now.


On Tuesday, August 14, join me for a free behind-the-scenes training: Smart Gets Paid: Step-by-step to better clients and bigger budgets, without feeling salesy.

I’m going behind the scenes to show you how to get the clients you want, step by step.

You’ll learn:

  • My proven step-by-step roadmap to get the RIGHT CLIENTS for your consulting, coaching, or creative services business
  • How to CHARGE more, and get PAID more, without DOING more (and without feeling bad about it)
  • The three MYTHS that hold every business owner back, and the critical mindset shift that only takes two minutes

This isn’t the stuff you can piece together or reverse-engineer. But I’m showing you each step on this free training.


Will you join me?


Smart Gets Paid: Step-by-step to better clients and bigger budgets, without feeling salesy

Tuesday, August 14

2pm ET / 11am PT

Sign up here: http://bit.ly/sgp-masterclass


See you there!



P.S. Whenever you’re ready, here are three ways I can help you.

1. Join the free Smart Gets Paid Group and connect with women entrepreneurs who are learning how to get clients too.
This is my new Facebook community where badass women like you learn how to get the clients they want, without feeling salesy. Click here to join.
2. Learn how to get new clients without feeling salesy, in 10 weeks
If getting new clients is on your to-do list, but you’re not sure where to start, I can help. You’ll learn step-by-step how to get the clients you want, without feeling salesy. And you’ll get the support you need to put learning into practice in your business.
3. Work with me privately

If you’d like to work directly with me to learn how to sell, get paid more, and get the clients you really want, just reply to this message and put “Private” in the subject line. Tell me a little about your business and what you’re struggling with when it comes to selling, and I’ll get you all the details.

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