This week I invited my friend and total badass entrepreneur Gretchen DeVault to share her own story about learning how to sell.
Gretchen runs Tiny Blue Sky, a full-service marketing agency for craft beverage, specialty foods, and emerging consumer goods.
She’s also the Co-Founder of Lean The F*ck Out.
What is Lean The F*ck Out? Well, you know “Lean In,” right? It’s for women in corporate jobs.
Well, Lean The F*ck Out is for YOU and ME: women entrepreneurs who are leaning OUT of traditional careers to run our own businesses and create our own ways of living and working. ?
Onto Gretchen’s story…
“Here’s the thing, I don’t think of myself as a salesperson. But a big part of what I do as an entrepreneur is selling.
I had a vision for a company and the only way to get to the goal was by selling.
Hindsight is 20/20 and the last couple years have been challenging.
After taking courses, listening to podcasts and reading business books I thought we needed to niche into a vertical. So we did. Without leads in the pipeline.
I thought marketing would bring the leads (I know better). We redid our website, created lead magnets and some pretty amazing content. I waited for the leads to roll in!
Crickets. Panic set in fast.
This turned to the thought: “Please don’t make me do cold calling.” That snowballed into negative self-talk about selling as a whole. After all, I’m not a salesperson.
? Then last week, on the Lean the F*ck Out podcast, we talked with Leah Neaderthal, founder of Smart Gets Paid, about sales as an entrepreneur. We discussed the fear that often comes with sales — particularly for women entrepreneurs.
I wish I’d had this conversation a year ago!
I recommend this episode for any woman entrepreneur who is at all intimidated by sales.”
Here’s the interview she’s talking about: “Selling doesn’t have to suck: An interview with Leah Neaderthal”.
In this 35-minute podcast I talk with Gretchen and her co-founder Tera about:
– How to conquer your fear of selling
– Understanding the real value you provide your clients/customers
– Breaking down cold emailing and making it not suck
– How to avoid undercharging
P.S. If you’re intimidated by selling, there are few ways you can work with me to gain authentic confidence and selling know-how, so you can sign the clients you want.