For the past few months, I’ve been talking to a lot of women who feel like they needed to pivot their entire consulting business because of everything that’s going on.
They’re feeling panicked, and to each one, I tell them: “You don’t have to pivot. In fact, you’re in the best possible position to weather this and even come out on top.” And then we talk about exactly how to do it.
But ever since all of this started, I’ve felt like I’m the only one who believes that way. Everywhere I look, every coach has had the same panicked message: “How to pivot your business!” “10 Ways to Pivot”, and on and on.
That’s why it was refreshing to talk to Darrell Vesterfelt when he invited me to come back on the Copyblogger podcast.
We talked about why you don’t need to pivot your business and what to do instead. We talked about how to mentally and practically approach your business. And we talked about how to get new clients and keep existing clients happy when everyone is a little bit on edge.
Listen to our conversation on the Copyblogger podcast, “How to Get (And Keep) Clients in Uncertain Times.”
In 33 minutes, you’ll learn:
How I started my business right on the heels of a recession
The two most important marketing tools to laser-focus right now
Why your clients need “painkillers, not vitamins.”
Why it’s more important than ever to be visible and valuable
Creative solutions for making yourself the “safest option” for your clients
How to provide a sense of stability for your clients (past, present, and future)
And much more!
Listen to “How to Get (and Keep) Clients” on iTunes/Apple Podcasts
After you’ve listened, message back and let me know one thing you learned in the interview that you could apply to your business!
If you liked this, there’s a lot more podcast goodness coming your way! My new podcast, Leads To Clients, is coming out soon. You’ll go behind the scenes and listen in on actual coaching sessions with my clients, and learn strategies you can apply to help you land new clients in your B2B consulting and coaching business.
To your success,