Escaping the feast-or-famine cycle in consulting

TL;DR: How consulting income becomes predictable instead of a swing between slammed and scared. Cluster 1D names the feast-or-famine cycle; this cluster answers it in depth.

Why is consulting income so unpredictable, and how do you make it steady?

5 Questions About Escaping the feast-or-famine cycle in consulting

Why is my consulting income so unpredictable?

Consulting income swings because the work that brings clients in and the moment they're ready to hire happen months apart. Why the gap opens and what closes it.

How do I smooth out the feast-or-famine cycle?

Smooth the feast-or-famine cycle by making business development a habit that scales with your capacity. The three modes, and how to pick what you'll keep doing.

How many potential clients do I need lined up?

Keep about three times your revenue target in live opportunities. How to work out your own number, what counts as live, and why one deal changes how you sell.

Should I take this project even though it's not a fit?

Take an off-fit project when the misfit is on the surface, and decline when it sits in the work, the money or the client. A test to run before you answer.

What does a healthy consulting business actually look like?

A healthy consulting business pays you well, gives you work you want to be known for, and leaves you a life. The three kinds of profit, and what a gap means.

Related Clusters

Pillar 01 / Cluster 1D

Business development activities that actually bring in consulting clients

Which activities move a consultant toward new clients, and which only feel like work. The feast-or-famine cycle is named here and answered in depth in cluster 5A.

Pillar 05 / Cluster 5B

Working less while earning more as a consultant

How to grow revenue without growing hours, and what protecting your capacity looks like in practice.

Pillar 05 / Cluster 5C

Running your consulting practice like a real business

The shift from an accidental business to one run on purpose, with goals, numbers, and boundaries.

Mary G, nonprofit consultant
I just secured a contract for 500% more than I was originally going to quote. I was ready to undervalue my bid and ask for $7,000 but I reached out to Leah and the team for a pep talk and I'm glad I did, because we are now going under contract for $37,500!! I'm stoked!
Denise F, marketing consultant
I was my reviewing my revenue dashboard and it showed that I earned $100K more in 2024 compared to the year before. I joined the Academy in May 2024 and it has transformed my sales approach entirely.
Sarah J, fundraising consultant
We used to book clients just in time to keep income flowing, and we now have a 6-month cushion!

Get more of the clients you want, and get paid more for your work

Leah writes to women running B2B consulting businesses every week, about getting clients on purpose and getting paid for the value of the work.

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