Have you ever gone from a huge high to a serious low? In that moment, I did..
I’d just finished up a HUGE project for a client. I’d put literally all of my time into it. The results were fantastic. The client was thrilled.
But despite the fact that I had nailed it with this project… I realized something: I had no idea where my next client was coming from. I was staring at a completely empty sales pipeline.
I felt like I was starting from scratch. And to be honest, I kind of was.
What I was learning in that moment… and what I’m hoping to save you some heartache by sharing… is that you can’t wait until the work is done to start building your pipeline for your next clients.
Signing new clients is a long game. Depending on the size of the client, your industry, etc., you can expect it to take anywhere from 3-18 months to get to a “yes”.
So if you’re waiting until you finish your current client work to suddenly start getting active on LinkedIn or engaging in potential client outreach, and then expecting prospects to be ready when you are…
I hate to burst your bubble, but that’s not a sound strategy. You’re already too late.
The best time to start finding your next client is now. Right now.
By carving out some of your current work time to focus on business development starting now, you’ll be giving your business a huge gift.
By putting yourself out there to be found today, by starting conversations with potential leads this week, by establishing yourself as an expert in your field starting now, you’re creating a pipeline you can turn to to find your next client.
And that’s where magic starts to happen.
When you’ve created a pipeline of clients ready to say “yes”, you not only know where your next paycheck is coming from…
You’re giving yourself freedom to choose who you’ll work with next.
You’ll get to pick the projects that light you up.
The clients that you know you can get great results for.
You can stop settling for any client who comes along.
(…not to mention the opportunity to raise your rates, start a waitlist, or start growing a team…)
I want to hold you accountable. Leave a comment below and let me know what you’ll be doing this week to start laying the foundation for attracting future clients!
(Not sure where to begin? Click here to grab a seat in my free training where I’m showing women just like you how to find more leads on LinkedIn. I’ll show exactly how you can start filling your client pipeline!)