Have you ever had a day (or a week, or a month) where you’ll do just about anything to avoid putting in time on the work that really matters?
I’ve been there. In my avoiding-work moments, I can’t tell you how many hours I’ve spent cleaning up my desktop. Or clearing out my inbox. . Or making changes to my website. It’s strangely comforting, because these are tasks that are easy to cross off a list. The end point is clear, and it feels productive.
Unfortunately, the truth is that spending my time on that “work” is stupid, because it’s not doing anything to get me in front of clients.
The work you need to do can feel hard sometimes. You spend a morning on calls with referrals, only to hear, “Oh, that’s more than I can afford,” again and again.
You take on a client for a lower price because it feels like there’s no other option, and you find yourself working really hard for someone who doesn’t value the work. That money feels expensive, because you’re wasting time that could be better spent elsewhere.
Here’s a question for you. Do you believe that there are clients who will pay you as much as you want to charge? What’s your gut reaction when I ask you that?
And if you double the number you’re thinking of right now? Do you believe that there are clients who will pay you that amount?
The truth is that those clients are out there. Even if you feel like there’s no way you can find people who will pay you what you want to charge — or double that number — those clients do exist. And there are people charging that amount and more for the same work you’re doing right now.
You need to focus on the specific problem you want to solve, and you can’t be half-assed about it. You have to go all in.
If you tell yourself, “I’ll give this a try and see if it works before I commit,” you are setting yourself up for failure. You can’t make your business a thing you’ll only do “if it works.” You have to make it work, by building and growing it with your whole heart.
The grass is green where you water it — which means that you need to stop screwing around with rebrands and messaging, and go hard on the problem you solve for people.
It’s easy to get people to say yes to crappy, low-priced projects even when you don’t know how to sell. But that’s not what you’re after. The work you do matters. You need to learn how to lead your clients to an enthusiastic yes for the work you do.
That’s where I can help. You don’t have to figure everything out on your own. You can follow a roadmap that’s been carefully plotted for you.
This is your shortcut to getting the results you want. To getting in front of the people who need to see you. To getting on the phone with decision makers who have the power to say yes — and the cash to back it up.
Why are you making things harder than they need to be, and wasting your time on rebranding?
Why are you looking at help designed for people selling ebooks and courses? That’s not you. You work with companies, and the strategies you need to learn are completely different from getting someone to click “add to cart.”
Stop resisting what you’re meant to be.