Pillar 04 / Cluster 4C

Standing out from other consultants and competitors

TL;DR: How to differentiate on substance in a market that suddenly feels crowded.

How do you stand out when there are so many other consultants doing what you do?

Explore This Cluster

4 Questions About Standing out from other consultants and competitors

How do I stand out when there are so many consultants in my space?

Stop competing on being better and start competing on being specific. A crowded field is full of consultants describing the same broad service.

How do I differentiate when we all say the same things?

Everybody sounds the same because everybody describes the same services. Move to the specific client and moment, and the sameness disappears.

Should I compete on price when a cheaper consultant is bidding?

No. Matching a cheaper number moves the decision onto the one axis where you can always be beaten, and it teaches your client your price is soft.

Does my website matter for winning consulting clients?

Your website matters as the place people check you out, and almost never as the place they find you. Its job is to confirm and to remove doubt.

Continue Exploring

Related Clusters

Pillar 04 / Cluster 4A

Choosing your ideal consulting client and niche

How narrowing your focus makes you easier to hire.

Pillar 04 / Cluster 4B

Talking about your consulting value so clients get it

How to describe your work so the right client immediately understands why it matters now.

Pillar 05 / Cluster 5E

Getting help growing your consulting business: AI, coaches, courses, and communities

An honest comparison of every way to get help growing a consulting business, including doing it yourself with AI, and how to choose between them.

Mary G, nonprofit consultant
I just secured a contract for 500% more than I was originally going to quote. I was ready to undervalue my bid and ask for $7,000 but I reached out to Leah and the team for a pep talk and I'm glad I did, because we are now going under contract for $37,500!! I'm stoked!
Denise F, marketing consultant
I was my reviewing my revenue dashboard and it showed that I earned $100K more in 2024 compared to the year before. I joined the Academy in May 2024 and it has transformed my sales approach entirely.
Sarah J, fundraising consultant
We used to book clients just in time to keep income flowing, and we now have a 6-month cushion!
The newsletter

Get more of the clients you want, and get paid more for your work

Leah writes to women running B2B consulting businesses every week, about getting clients on purpose and getting paid for the value of the work.

Sign up for the newsletter Apply to The Academy