Pillar 01 / Cluster 1B

How to market a consulting business on LinkedIn

TL;DR: How a B2B consultant uses LinkedIn to get visible to the people who can hire her, without becoming a content creator.

How do you use LinkedIn to get consulting clients without turning into a content creator?

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5 Questions About How to market a consulting business on LinkedIn

What should I post on LinkedIn to get consulting clients?

Post about the problems your ideal clients are living with, in their words. The three post types that bring in consulting clients, and how often to post.

How do I post on LinkedIn without sounding salesy?

You avoid sounding salesy on LinkedIn by giving more than you ask. What makes a post read salesy, how to share wins without bragging, and how to ask cleanly.

Nobody engages with my LinkedIn posts. Should I keep going?

Keep going: about 90% of your audience reads without ever engaging, and that includes the people who can hire you. What to measure instead of likes.

I'm posting on LinkedIn but it's not turning into clients

Posts are marketing, and marketing alone doesn't sign clients. Why LinkedIn posting stalls at likes, and the bridge that turns visibility into conversations.

I hate social media. Do I really need to be on LinkedIn?

You don't need social media. You need one place where the people who can hire you see your thinking, and for B2B consultants that place is usually LinkedIn.

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Related Clusters

Pillar 01 / Cluster 1C

Building a newsletter that brings in consulting clients

Whether and how an email list works as a client-getting asset for a consultant rather than a media hobby.

Pillar 01 / Cluster 1D

Business development activities that actually bring in consulting clients

Which activities move a consultant toward new clients, and which only feel like work. The feast-or-famine cycle is named here and answered in depth in cluster 5A.

Pillar 04 / Cluster 4B

Talking about your consulting value so clients get it

How to describe your work so the right client immediately understands why it matters now.

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