Pillar 01 / Cluster 1C

Building a newsletter that brings in consulting clients

TL;DR: Whether and how an email list works as a client-getting asset for a consultant rather than a media hobby.

Does a newsletter actually bring in consulting clients, and what would it take to run one?

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3 Questions About Building a newsletter that brings in consulting clients

Should I start a newsletter for my consulting business?

Start a newsletter if you're willing to keep it up: it's the one marketing channel you own, and a tiny list of the right readers is enough for consulting.

What would I even write about every week?

Your working week already contains the newsletter: client questions, myths to correct, things you changed your mind about. One idea per issue is plenty.

How do I make my newsletter worth reading?

Write your newsletter as a letter: one voice, one idea, one specific reader. What separates a client-getting newsletter from one more broadcast in the inbox.

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Related Clusters

Pillar 01 / Cluster 1B

How to market a consulting business on LinkedIn

How a B2B consultant uses LinkedIn to get visible to the people who can hire her, without becoming a content creator.

Pillar 01 / Cluster 1D

Business development activities that actually bring in consulting clients

Which activities move a consultant toward new clients, and which only feel like work. The feast-or-famine cycle is named here and answered in depth in cluster 5A.

Pillar 04 / Cluster 4B

Talking about your consulting value so clients get it

How to describe your work so the right client immediately understands why it matters now.

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