For over 10 years, she had gotten all of her clients through referrals. But now she was getting worried. “I’ve always trusted that the […]
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The reason most trendy sales tactics fail
When I got the email below, my heart just hurt. Another day, another promise to entrepreneurs of a “silver bullet” to getting new clients. […]
Why you need to get new clients (even when the world sucks)
Hey, if you’re like me, you’ve been watching last week’s Supreme Court appointment with a mix of despair and anger. And it can be […]
Avoiding the Danger Zone
Let’s imagine that you live in a house that needs some work. But you can tolerate it, because it’s good enough. And anyway, you’re […]
No one really cares that you’re an expert
25 years of experience. 5 certifications. Led teams of 50 people. What if I told you that no one really cares? What if […]
Here’s why you’re accepting less than you’re worth
My client had just done it again: she had accepted a project for less than her minimum. And now she was kicking herself. It […]